Connecticut Broadcasters Association
Seven Decades of Association in the Nutmeg State
Baltimore Bridge Collapse Reinforces The Essential Need For Local Coverage
Like so many of us, I awoke on Tuesday to the horrific news of the collapse of the Francis Scott Key Bridge that acted as a major artery across Baltimore Harbor. My first instinct was to turn to a national cable channel so that I could better understand the alerts humming across my phone. But as the morning wore on, I found myself turning to the local stations in Baltimore and watching and reading their superb coverage on their websites. Not only do they have the local knowledge and self-interest that elevates their coverage well beyond anything a national network or cable news channel might provide, but they are able to go deeper on everything from the heroic search and rescue operations; the victims and their impacted families and colleagues; the presumed cause (likely a tragic accident caused by a powerless and thus rudderless cargo ship); efforts to stop the flow of traffic and keep a number of cars off the bridge before the tragedy; complete coverage of the official press conferences; the helicopter footage supplied to all of the major cable channels and alternative routes for those individuals for whom this bridge was their daily commute.
Biden goes local in effort to get around national media
President Biden is seeking to find ways to lure swing state voters without just relying on the national media. And increasingly, he’s going local. Biden and his top aides say the road to reelection isn’t only through the national television and print outlets, where many of the viewers and readers are familiar with his record. As they begin the general election campaign, a core part of their media strategy will be done at the local level, especially in an effort to move the ball forward with critical swing voters. It’s a strategy Biden advisers say was effective during the 2020 cycle, and they’re doubling down on the tack in their reelection effort.
Leading the Way
What We Do
From advocacy to compliance to connections, the CBA advocates to protect our members ability to serve their communities, help broadcasters understand the complex and ever-changing regulations on our industry, and we provide special interest and management seminars year round.
