In radio, the programming department is generally responsible for
more than a single station. Programming staff work closely with the entire on-air staff to develop
exciting promotions that enhance the programs on the air. For TV, the programming manager is responsible
for maintaining traffic logs, scheduling services, etc. The PD's programming objectives support the goals
of the general manager and the general sales manager. In order to coordinate various departments, this
position generally goes to highly-experienced station personnel.
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