Are you interested in Marketing? Do you love working in an energetic and positive culture? Then WFSB is the place for you. WFSB-Gray Broadcasting is looking for a creative, and organized, Marketing Assistant who has a passion for people, a competitive edge, and a desire to make an impact in a fast-paced and dynamic sales environment. The Marketing Assistant will provide support to the Sales Department by offering administrative support, creating presentations to help pitch new marketing campaigns, preparing case studies, working as a liaison between news and sales, copy coordination with traffic, managing campaign deliverables, and gathering data on campaign successes to present back out to clients.
Duties/Responsibilities include, (but are not limited to):
- Creating detailed, well-written, and visually appealing presentations to pitch new marketing campaigns to companies locally and nationally
- Act as liaison between news and sales for marketing opportunities
- Providing quality control of all station and NTR sponsorships including managing cross-departmental deliverables for existing marketing campaigns to ensure all elements are airing as promised
- Creating detailed post reports for completed marketing campaigns
- Daily copy coordination with AE’s, Clients, and Traffic Department
- Assisting with setup, facilitation, and completion of client marketing events
Qualifications/Requirements:
- High school graduate or equivalent
- College degree preferred
- Strong organizational skills
- Strong written and verbal communication skills to articulate clearly with various departments
- Creativity with a passion for collaboration
- Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously
- Being familiar with project management software is an asset
- Strong computer skills for generating reports and designing presentations is a must
- Analytical with the ability to present information in an easy-to-understand manner
- Excellent interpersonal skills
